Event Invitation Mistake #2: Be Boring. November 1, 2009

Come to hear an expert show a PowerPoint Presentation about her work.  Please RSVP today!

If I get that invite (and I have), I’m probably not going (I didn’t).  So often, very engaging speakers and presentations get little audience because the invitation doesn’t do the event justice.  This expert could be a NASA astronaut showing the most amazing pictures from a space walk, but the description has me asleep.

Solution: Don’t actually have a boring event.

Solution: Give me a few sentences about this person’s work, give me some facts that will “wow” me, show me an image from the slideshow, or give me a link or a short video with more information.  Tell me what’s interesting and unique!

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